A driving method and a transreflective display apparatus are provided herein. In the driving method, a plurality of voltage-to-transparency curves are provided. An ambient light intensity of the display apparatus is detected for determining a display mode, wherein the display mode is either a transmissive mode or a reflective mode. Next, one of the voltage-to-transparency curves is selected according to the display mode and the ambient light intensity for driving the display apparatus. Therefore, by referring a proper voltage-to-transparency curve to drive the display apparatus, the display quality of the display apparatus can be enhanced.