An augmented reality guiding system for delivery of location-oriented information, including a location server, a database coupled to the location server, and at least one mobile locating device. The database is configured to receive, store, customize and send target information relating to target points of interest. Each mobile locating device has a geographical positioning module configured to determine location information for that locating device, an imaging module configured to capture at least one image of at least some of a field of vision for that locating device, a spatial orientation detection module configured to determine spatial information of that locating device, a display module configured to provide visual feedback, and at least one wireless communication module configured to communicate with the location server. Each mobile locating device is configured to be able to receive target information relating to at least one target points of interest from the location server, and based on the target information and the location information and spatial information for that locating device, display the target information relating to the target point of interest by visually augmenting the at least one captured image on the display module.