Wireless-enabled mobile communication devices and network nodes are configured for participation in wireless, location-based e-commerce activities. Consumers using mobile communication devices in the vicinity of physical retail locations receive opportunities to engage in e-commerce, using their mobile communication devices, with merchants operating the physical retail locations. In an exemplary e-commerce transaction, a wireless communication session is established between a mobile communication device and a wireless network access node, which may be associated with a wireless local area network (“WLAN”) or a wide-area network (“WAN”). Via the wireless communication session, a consumer receives a virtual retail experience associated with the physical retail location, and an exchange of consideration between the consumer and the merchant entity is arranged. In exchange for consideration from the consumer, the consumer receives commodity.