The dynamic management of download rates when downloading digital resources to clients. A server concurrently maintains download sessions with any number of clients, each download session for downloading a corresponding digital resource to a corresponding client. The download rates for the various download sessions are adjusted as download sessions are completed, and as new download sessions are added. As new download sessions are initiated, a minimum and target download rate may be calculated. The target download rate is the rate at which the server will attempt to download the requested digital resource to the client, and will depend on the total available bandwidth for use to download the digital resources.