A system, method and program product for communicating a privacy policy associated with a RFID tag. The method includes defining in an tag a first identifier for uniquely identifying the object and a second identifier for uniquely identifying a privacy policy that indicates a proper and intended use and level of protection to be afforded data/information transmitted by the identification tag coupled to the object, associating the second identifier with the first identifier, each of the first identifier and the second identifier being coupled to the identification tag, and responsive to detection of a communication signal received from a receptor, transmitting the first identifier and the second identifier, which includes an accept-reject provision for controlling dissemination and usage of the data/information transmitted by the identification tag, where based on a response received to the accept-reject provision, the data/information is either transmitted or not transmitted to the recipient.