Methods, systems, and apparatus, including computer programs encoded on computer storage media, for increasing data rate in a signal. In one aspect, a method includes receiving a mobile broadcast signal including inner code and outer code information; generating an adjusted mobile broadcast signal by adjusting a bit rate of the mobile broadcast signal through modifying at least one of: a modulation scheme associated with the mobile broadcast signal, the inner code information, and the outer code information; and transmitting the adjusted mobile broadcast signal.