Invention Grant
- Patent Title: Evaluating online marketing efficiency
- Patent Title (中): 评估网络营销效率
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Application No.: US12602699Application Date: 2009-09-28
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Publication No.: US08255273B2Publication Date: 2012-08-28
- Inventor: Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
- Applicant: Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
- Applicant Address: US KY Grand Cayman
- Assignee: Alibaba Group Holding Limited
- Current Assignee: Alibaba Group Holding Limited
- Current Assignee Address: US KY Grand Cayman
- Agency: Lee & Hayes, PLLC
- Priority: CN200810167102 20080928
- International Application: PCT/US2009/058566 WO 20090928
- International Announcement: WO2010/037003 WO 20100401
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
Public/Granted literature
- US20110166926A1 Evaluating Online Marketing Efficiency Public/Granted day:2011-07-07
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