Systems, methods, apparatus, and computer program products are provided for authenticating local and remote devices associated with a broadcast area. For example, in one embodiment, a broadcast station can broadcast a first over-the-air broadcast that includes a token. A local device can scan for and identify the token in the first over-the-air broadcast it receives. The local device can then transmit the received token and user registration to an authentication server. The authentication server can use the token and user registration information to create a unique broadcast identifier. The authentication server can then transmit the unique broadcast identifier to the broadcast station and the local device. The broadcast station then broadcasts a second over-the-air broadcast that includes a unique broadcast identifier. Once the local device receives the unique broadcast identifier from the second over-the-air broadcast and the authentication server, it can be authenticated as being in the broadcast area.