A camera, of a handheld computing device, is used to capture a picture of an object. At least some image data corresponding to the captured picture is provided to a processor, which returns processed information corresponding to the object. By reference to this processed information, the system automatically identifies a particular one of plural different software application programs—a program that is particularly relevant to the object, rather than being generally relevant to all objects. Output information is then produced using the identified software application program, which is then presented to the user, e.g., on a screen of the handheld computing device. A great number of other features and arrangements are also detailed.