A printing apparatus is provided with a heater for heating ink and a cooler for cooling ink, and comprises: an ink circulation route including a heater side route and a cooler side route which are separately provided through the heater and the cooler respectively; a switch mechanism operable to switch the ink circulation route between the heater side route and the cooler side route; and a control unit operable to control the switch mechanism. The control unit controls the switch mechanism to switch the ink circulation route to the heater side route when the ink temperature is lower than a first reference temperature, and switch the ink circulation route to the cooler side route when the ink temperature is no lower than the first reference temperature. By this configuration, the ink heating efficiency can be improved.