A self-luminous display apparatus capable of varying a peak luminance of a display panel in a unit of one frame, which includes: a mean gradation value calculation section configured to calculate a mean gradation value of a video signal in a unit of a frame for each one frame; a specific condition detection section configured to detect, based on the mean gradation values calculated over a period of several frames, an input of the video signal which satisfies a specific condition in which a drop of a physical peak luminance is not likely to be perceived visually; and a light emission condition control section configured to perform dropping control of the peak luminance in a unit of a frame so that a dropping condition set in advance may be satisfied for a period of time after the frame which satisfies the specific condition is detected until the detection state is canceled.