A projection advertising display system which can withstand the environmental conditions of the projection site, allows for remote operation and monitoring and provides for long-term, legitimate projected advertising in or on third-party structures. The digital projection advertising display system comprises a projection surface, such as the exterior side or interior wall of a building, which is covered by a long-term agreement allowing the projection of advertising images on said projection surface, and a projection unit comprising a projector, an environmental control system, a monitoring camera, and a computer. Each of the components of the projection unit is operatively coupled to a computer which controls and monitors the function of each of the components. The computer is networked to a central computer remote from said projection unit and can remotely control and monitor the functions of the projection unit. A plurality of projection units may be networked to the central computer to allow central control and monitoring of each of the projection advertising displays. The method provides for obtaining long-term agreements for the use of the projection surfaces and the sites for mounting the projection units.