An image display method and an image display device in which one field is constructed by plural subfields weighted in brightness, and coding for controlling light emission and light non-emission of a pixel every each subfield is performed to display gradation, and coding with respect to a pixel of a dynamic image area and coding with respect to a pixel of a static image area are different; wherein a transition area is arranged between the dynamic image area and the static image area; and pixel A coded with respect to the pixel of the dynamic image area and pixel B coded with respect to the pixel of the static image area mixedly exist in the transition area.