An image quality assessment method and an image quality assessment apparatus are provided. In the image quality assessment method, the contrast of a measurement pattern displayed on the display apparatus, the brightness of the background, and the resolution are adjusted, and thereby the luminance characteristic of the measurement pattern is detected. Accordingly, the image quality of a display apparatus can be assessed using the number of waves determined from the luminance characteristic and the modulation transfer function (MTF) of the waves. Therefore, image quality assessment can be performed objectively by the display apparatus.