A backlight adjustment device of a camera equipped terminal of an example of the invention comprises a storage unit which stores relational data indicating relationship between an integrated value and a luminance, an integrated value calculation unit which determines an integrated value of imaging data of a camera or data in a predetermined range of the imaging data, a first control unit which determines a luminance with respect to the integrated value determined by the integrated value calculation unit based on the relational data stored in the storage unit, and a second control unit which controls brightness of a backlight of an image display unit according to the luminance determined by the first control unit.