A camera and method which selectively applies image content adjustments to elements contained in the image material. By way of example, the method involves registration of user touch screen input and determination of the arbitrary extent of a specific element in the captured image material at the location at which touch input was registered. Once selected, the element can be highlighted on the display, and additional user input may be optionally input to control what type of adjustment is to be applied. Then the element within the captured image material is processed to apply automatic, or user-selected, adjustments to the content of said element in relation to the remainder of the captured image. The adjustments to the image element may comprise any conventional forms of image editing, such as saturation, white balance, exposure, sizing, noise reduction, sharpening, blurring, deleting and so forth.