A sending method includes supplying a material to a plurality of audio channels that send an entirety of a music title repeatedly for a certain unit of time. The method also includes supplying digital data for forming an audio information screen associated with an audio channel being sent. The method additionally includes supplying audio data for downloading, which is compressed in a certain compression format. Further, the method includes multiplexing the entirety of the music title repeatedly sent using the plurality of audio channels, which is supplied in the supplying the material step, the digital data for forming the audio information screen associated with the audio channel being sent, which is supplied in the supplying the digital data step, and the audio data for downloading supplied in the supplying the audio data step. In addition, the method includes sending the multiplexed data.