Invention Grant
- Patent Title: Semantic advertising selection from lateral concepts and topics
- Patent Title (中): 语义广告从侧面概念和主题的选择
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Application No.: US12701330Application Date: 2010-02-05
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Publication No.: US08260664B2Publication Date: 2012-09-04
- Inventor: Viswanath Vadlamani , Abhinai Srivastava , Tarek Najm , Munirathnam Srikanth , Phani Vaddadi , Arungunram Chandrasekaran Surendran , Rajeev Prasad
- Applicant: Viswanath Vadlamani , Abhinai Srivastava , Tarek Najm , Munirathnam Srikanth , Phani Vaddadi , Arungunram Chandrasekaran Surendran , Rajeev Prasad
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G05B19/418
Abstract:
Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
Public/Granted literature
- US20110196737A1 SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS Public/Granted day:2011-08-11
Information query
