A method and system for creating and ordering from a Custom Catalog via an Internet catalog website is disclosed. A customer who is interested in only certain products included in a company's Internet product catalog can create a Custom Catalog that includes information about only those products in which the customer is interested. The customer provides certain identifying information, including the customer's e-mail address and a password that is linked to the e-mail address. Once the Custom Catalog is created, the customer can browse the company products displayed at the website and add them to his Custom Catalog. The purchaser can select products in the Custom Catalog and view detailed images of the selected products that include pricing and purchasing information for the products. The customer can also delete from his Custom Catalog those products no longer of interest.