Methods and apparatuses to set up a poll and presenting poll results through electronic communication media. In one embodiment, a user can specify a poll subject, a set of user-defined choices, and a set of poll invitees. The poll invitees are contacted to vote and/or to provide their comments. The invitees' responses are collected and presented. The user may set up the poll at a web site, using an email application, or a special-purpose application. A tool to compose the poll may be integrated with tools for managing personal contact information, such as address book, social network, etc. to simplify the process of specify poll invitees. Content sensitive advertisements can be inserted into the result of the poll. The advertisements can be selected based on the content of the poll subject, user defined choices, invitees' comments, etc.