- Patent Title: Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network
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Application No.: US13398621Application Date: 2012-02-16
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Publication No.: US08260953B2Publication Date: 2012-09-04
- Inventor: Anke Audenaert , Hanno Lustig , Michele DiLorenzo , Andres Rodriguez
- Applicant: Anke Audenaert , Hanno Lustig , Michele DiLorenzo , Andres Rodriguez
- Applicant Address: US CA Los Angeles
- Assignee: JumpTime, Inc.
- Current Assignee: JumpTime, Inc.
- Current Assignee Address: US CA Los Angeles
- Agency: Loeb & Loeb, LLP
- Main IPC: G06F15/16
- IPC: G06F15/16 ; G06F15/173
Abstract:
A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.
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