A processing device measures the time it takes for a player to take some action in a game and bases the award or result in the game for the player at least in part on that measured time. A player receives a more desirable result or outcome for a particular game play in response to a shorter player action time and/or receives a less desirable result or outcome for a particular game play in response to a longer player action time. Providing more desirable results for shorter player action times or less desirable results for longer player action times provides players an incentive that influences them to take the appropriate player actions more quickly.