An apparatus and method for display color fidelity optimization using performance prediction are provided. A method of the present invention can include obtaining data regarding available display parameters of the display device, obtaining feedback information regarding respective current values of the display parameters of the display device, performing simulations to determine how changes in the display parameters affect a display of the video content on the display, determining a prediction of a performance of the display device based upon the current values of the display parameters, determining an effect of ambient light on at least one of the determined prediction and the display parameters, and optimizing the display parameters in accordance with at least one of the determined prediction and the determined effect of ambient light. In an alternate embodiment, the method can further include recovering one or more original current values of the display parameters subsequent to a change.