A receiving system comprises a first module configured to receive location information identifying current location of the receiver, a second module configured to receive a broadcasting signal including cell information which includes first information defining a location of each cell and second information defining a transport channel of each cell, extract the cell information, select a cell according to the extracted cell information, tune to a transport channel of the selected cell, and processing a broadcast transported from the tuned transport channel, a storage medium, and a controller configured to control to extract the cell information which is matched with the received location information, select the cell, tune to the transport channel of the selected cell, and process the broadcast transported from the tuned transport channel.