Invention Grant
- Patent Title: Virtualizing consumer behavior as a financial instrument
- Patent Title (中): 将消费者行为视为金融工具
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Application No.: US11765685Application Date: 2007-06-20
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Publication No.: US08271310B2Publication Date: 2012-09-18
- Inventor: Gary W. Flake , Alexander G. Gounares
- Applicant: Gary W. Flake , Alexander G. Gounares
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06Q40/00
- IPC: G06Q40/00

Abstract:
The claimed subject matter relates to an architecture that can characterize an item involved in a consumer transaction and/or a behavior of a consumer as a virtual financial instrument. The architecture can monitor the future performance of the virtual instrument in order to identify trendspotters as well as trend followers in a particular market domain.
Public/Granted literature
- US20080154741A1 VIRTUALIZING CONSUMER BEHAVIOR AS A FINANCIAL INSTRUMENT Public/Granted day:2008-06-26
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