A system and method for engaging a customer in an enhanced shopping experience. The customer provides customer information which is stored on a database. An identifying token (e.g. a card) is issued to the customer. This identifying token is detected (e.g. by an RFID sensor) when carried by the customer into a retailer's space. This causes at least a portion of the customer information to be accessible from the database to retail personnel while the customer is physically present in the retailer's space, thereby facilitating personal engagement by the retail personnel with the customer.