Invention Grant
- Patent Title: Adjusting bids based on predicted performance
- Patent Title (中): 根据预测的表现调整出价
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Application No.: US12627196Application Date: 2009-11-30
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Publication No.: US08271325B2Publication Date: 2012-09-18
- Inventor: Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
- Applicant: Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
Public/Granted literature
- US20100138291A1 Adjusting Bids Based on Predicted Performance Public/Granted day:2010-06-03
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