Invention Grant
- Patent Title: User-based advertisement positioning using markov models
- Patent Title (中): 基于Markov模型的基于用户的广告定位
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Application No.: US12337066Application Date: 2008-12-17
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Publication No.: US08271328B1Publication Date: 2012-09-18
- Inventor: Edward A. Baltz , Khanh Nguyen , Ralph U. Gasser , Michael Frumkin , Karthik Gopalratnam , Myles Sussman , Gregory J. Friedman
- Applicant: Edward A. Baltz , Khanh Nguyen , Ralph U. Gasser , Michael Frumkin , Karthik Gopalratnam , Myles Sussman , Gregory J. Friedman
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
Methods and systems to modify the number and/or positioning of advertisements presented to a user based on that user's activity patterns (e.g., previous queries, query result selections, ad selections, etc.) and the order in which events constituting the activity patterns occurred. For example, the methods and systems can be based on a Markov model utilizing the user's activity patterns.
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