A method of preserving privacy and confidentiality in a system where information is associated with an existing web page having an address. The method includes receiving a store command from a first user system, the store command including at least a database key and information to be associated with the web page, wherein the database key was created by performing a cryptographic hash function on the address of the web page; storing the information at a location in a storage database; associating the location with the database key; receiving a retrieve command from a second user system, the retrieve command including the database key calculated by the second user system; retrieving stored information from one or more locations in the database associated with the database key; and transmitting the stored information to the second user system.