Invention Grant
US08271476B2 Method of searching text to find user community changes of interest and drug side effect upsurges, and presenting advertisements to users 失效
搜索文本查找用户社区兴趣变化和药物副作用高潮的方法,并向用户展示广告

  • Patent Title: Method of searching text to find user community changes of interest and drug side effect upsurges, and presenting advertisements to users
  • Patent Title (中): 搜索文本查找用户社区兴趣变化和药物副作用高潮的方法,并向用户展示广告
  • Application No.: US12287884
    Application Date: 2008-10-14
  • Publication No.: US08271476B2
    Publication Date: 2012-09-18
  • Inventor: Stuart DonnellyCan Deniz Akyuz
  • Applicant: Stuart DonnellyCan Deniz Akyuz
  • Agent Mark M Friedman; Steven Horowitz
  • Main IPC: G06F7/00
  • IPC: G06F7/00 G06F17/30
Method of searching text to find user community changes of interest and drug side effect upsurges, and presenting advertisements to users
Abstract:
A method of locating relevant documents wherein documents are given a fingerprint comprising weights associated with particular topic categories of a classification system, each weight representing a degree to which the document relates to the particular topic category. Documents whose fingerprints have a predetermined degree of mathematical overlap with the fingerprint may be considered relevant. Fingerprints of texts may be combined to define user fingerprints and user fingerprints may be combined to define community user fingerprints, which can be monitored. Changes in the interest of the online community may be monitored and automatically reported to advertisers who can then instantly adjust their advertising campaign. Similarly, changes in community interest may be reported to pharmaceutical companies monitoring drug side effects. The methods may be used in combination with keyword searching.
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