Embodiments of the invention provide systems, methods, and computer program products for providing improved customer service by presenting a customer with an invitation to chat with a customer service associate that is skilled in a subject matter of interest to the customer and is currently available to chat with the customer. For example, in one embodiment, a system is provided having a communication interface configured to receive a search query from a consumer, such as an Internet search query entered into a search field of a web page. The system further comprises a processor operatively coupled to the communication interface and configured to compare information about the search query to one or more rules stored in a memory to determine whether a customer service associate skilled in an area related to the subject matter of the search query is currently available to chat with the consumer over, for example, the Internet.