Invention Grant
- Patent Title: Methods and apparatus for inserting content into conversations in on-line and digital environments
- Patent Title (中): 将内容插入在线和数字环境中的对话中的方法和装置
-
Application No.: US13040092Application Date: 2011-03-03
-
Publication No.: US08271583B2Publication Date: 2012-09-18
- Inventor: Paul Ernest Stolorz , Christopher T. Dean , Jeffrey Eric Davitz , Jackie Kellon Smith, II
- Applicant: Paul Ernest Stolorz , Christopher T. Dean , Jeffrey Eric Davitz , Jackie Kellon Smith, II
- Applicant Address: US CA San Francisco
- Assignee: Solariat, Inc.
- Current Assignee: Solariat, Inc.
- Current Assignee Address: US CA San Francisco
- Agent Tarek N. Fahmi, APC
- Main IPC: G06F15/16
- IPC: G06F15/16
Abstract:
Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.
Public/Granted literature
- US20120036182A1 METHODS AND APPARATUS FOR INSERTING CONTENT INTO CONVERSATIONS IN ON-LINE AND DIGITAL ENVIRONMENTS Public/Granted day:2012-02-09
Information query
