A technique for simultaneously acquiring vehicle identification information and speed information of an RFID tag-attached vehicle by calculating the vehicle speed by using a Doppler shift value extracted from transmission and reception signals between the RFID tag and the RFID reader is disclosed. A method for measuring a vehicle speed by using an RFID reader installed right up on the road or at the roadside includes: transmitting a continuous wave; receiving a reflected wave with respect to the continuous wave from an RFID tag attached to a vehicle which has received the continuous wave; extracting a Doppler shift value from the continuous wave and the reflected wave; and calculating the speed of the vehicle by using the Doppler shift value.