The invention relates to a display device that preforms gradation display. The display device comprising: a display area in which a plurality of pixels is arrayed, a first storing section that stores a gradation that is to be displayed, a first converting section that looks up the first storing section so as to convert an image signal into a first sub-field data, a temperature-data acquiring section that acquires a temperature of the display area; a second storing section that stores a temperature of the display area, a second converting section that looks up the second storing section so as to convert the temperature into a second sub-field data, a combining section that combines the first sub-field data and the second sub-field data, and a driving section that controls an ON/OFF state for each of the plurality of pixels on the basis of the combined sub-field data.