In an image capturing apparatus that is capable of selecting a display mode for live view display from multiple display modes, the difference between a measured subject brightness and an image brightness obtained from an exposure condition for acquiring live view images is obtained. Then, exposure conditions for acquiring the live view images are changed depending on a threshold corresponding to the selected display mode and on the value of the obtained difference. The image capturing apparatus allows for control of the exposure conditions for acquiring the live view images in accordance with the selected live view display mode.