Methods for placing apertures in a film material wrapping of soap bars so that the soap bar fragrance can be readily detected outside of the packaged soap bar. The apertures can be shaped apertures or slit apertures. The apertures can be placed in the film material at the time of the decoration of the film material or at the time of feeding the film material to be placed around the soap bar. The apertures can be any surface of the wrapped soap bar, but should be of an overall surface area to emit not more than 60% of the fragrance or 50% of the moisture content of the soap bar over a period of 6 months. In addition the surface of the film material adjacent the soap bar may contain a coating of the fragrance of the soap bar, or in the alternative the surface of an inner insert material such as a stiffener can contain a coating of the fragrance of the soap bar. Further the apertures can be coordinated with the decoration and when the decoration is a botanical the fragrance of the soap bar and that of the botanical can be coordinated.