A bottle cap orienting apparatus including a cap transfer assembly having a pair of opposing transfer belts each having curved first and second ends and upright facing straight sides opposingly spaced apart to define a gap sized to be equal to or greater than a height of the caps being transferred and reoriented for subsequent feeding into a bottle capping apparatus. A cap feed chute is positioned centrally between the first ends for conveying unoriented bottle caps in edge upright orientation into the gap. Each of the transfer belts have suction holes positioned along each of the transfer belts. A vacuum source within each belt draws air inwardly into the suction holes which holds caps against the belt. The belts move in unison to carry the bottle caps to the second ends where a cap stripper detaches each cap from the transfer belts.