An automated pressing device (3) for an ultrasonic diagnosis apparatus according to the present invention is constituted by being provided with a probe holding member (21) including an attaching portion (31) to which a probe (2) is detachably attached and a griping portion (32) to which the attaching portion is slidably attached together with the probe attached thereto so as to permit advancing and retreating of an ultrasonic transmission and reception plane (27) of the probe, a motive power transmission wire (23) including a flexible cylindrical body (41) of which one end is secured to the griping portion in the probe holding member and an inner wire (42) that is inserted in the cylindrical body and of which one end is coupled to the attaching portion and a pressing motive power means (24) to which the other end of the cylindrical body in the motive power transmission wire is secured and that couples with the other end of the inner wire to advance and retreat the same. Thereby, a user friendly automated pressing device is realized that permits to eliminate influences of electromagnetic noises as well as permits to apply a stable pressing to a body surface of a subject via such as a motor and a spring.