A welding wire feed drive system is provided including belts mounted on wire drive rollers. One or both belts may be poly-V belts mounted on the rollers and positioned such that grooves of the belts are outward facing. Opposing grooves and projections of the belts may form an interfacing or interlocking arrangement suitable for the securement of a welding wire therein. The grooves and projections of the belts may be utilized to facilitate the movement of the welding wire towards a welding application.