Embodiments of the invention relate generally to lead path configurations in generator rotors and, more particularly, to a support apparatus for a main lead and generator rotors incorporating such a support apparatus. In one embodiment, the invention provides a generator rotor comprising: a rotor shaft including an internal conductive bore; a main terminal electrically connected to the conductive bore; a plurality of rotor coil windings, including a plurality of coil end straps; a non-metallic support channel comprising: an elongate, axially-oriented channel; and at least one protrusion extending from the elongate, axially-oriented channel to a position between two of the plurality of coil end straps; and a main lead extending from the main terminal, through the elongate, axially-oriented channel of the non-metallic support channel, to at least one of the plurality of coil end straps.