An image communicating display apparatus includes: an imaging unit that picks up and processes an image signal of an object; a voice input unit that receives a voice signal of the object; an encoder that receives and encodes the image and voice signals and generates information on the object; a decoder that decodes the encoded image and voice signals and an encoded external signal; a network transceiver that transmits the encoded image and voice signals and the information on the object; a controller that controls the encoder, decoder and network transceiver, and outputs a voice guidance instruction signal based on information on a remote party received through the network transceiver; a display unit that displays the decoded image signal; and a voice output unit that outputs the decoded voice signal and outputs a voice guidance announcement based on the voice guidance instruction signal.