A display method and apparatus are provided for enabling a user, whether or not he has experience, to readily detect a luminance level of a video image with high accuracy. A luminance level of a video signal of a video image is converted to color information to display a change in the luminance of the video image as a change in color. The conversion preferably involves a method of converting the luminance level to color information of three primary colors, red, green, blue, in accordance with a plurality of weights, respectively, a method of converting a luminance level in a predetermined range to color information having a changing rate larger than a changing rate of the luminance level, a method of converting a luminance level out of the predetermined range to color information of a maximum or a minimum level, or the like. Also, the input video signal is preferably displayed together with a converted video image side by side or one on another.