This object aims to provide a liquid crystal display panel with good in viewing angle characteristic, and capable of carrying out a high brightness display. The liquid crystal display device includes a first substrate having at least one pixel unit and at least one first orienting structure, a second substrate disposed opposite to the first substrate, and a liquid crystal layer sealed between the first and second substrates and having negative dielectric anisotropy. The pixel unit includes a pixel electrode that is located in the display area, while the first orienting structure is located outside the display area. In addition, the liquid crystal layer contains an optical rotation material, and some of the liquid crystal molecules in the liquid crystal layer are inclined toward the internal part or the external part of the pixel unit by the first orienting structure.