An application for execution on a computer system which generates print data for an interactive document. The application is configured to operatively control the computer system so as to perform the steps of: receive a print request from a user; format user information in an electronic document so as to include a first user interactive element; determine advertising material for printing with the user information; format the advertising material so as to include a second user interactive element; and generate print data for printing the formatted user information and the formatted advertising material together with coincident coded data on a substrate.