A print controller controlling a print process in which black ink having permeability to a recording medium and a plurality of kinds of chromatic color ink having permeability to the recording medium different from the permeability of the black ink are used to form an image on the recording medium. The subject pixel setting unit sets, as a subject pixel, one pixel that satisfies conditions that the pixel is a black pixel and that peripheral pixels that are located adjacent to the pixel and that surround the pixel include at least one chromatic pixel. The reducing unit reduces a black component value of the subject pixel to a reduced black component value. The increasing unit increases chromatic component values of the subject pixel to increased chromatic component values. The print executing unit executes the print based on the reduced black component value and the increased chromatic component values of the subject pixel.