There is provided an information processing apparatus includes, an encoding section for encoding a bit string to generate a data signal having an amplitude of a1 and a transmission speed of b; a signal generation section for synchronously adding a clock having a frequency of b/K (K is a predetermined natural number), an amplitude of a2 (>a1), and a small duty ratio to the data signal generated by the encoding section to generate a transmission signal; and a signal transmission section for transmitting the transmission signal generated by the signal generation section.