An Application-Enablement data switch enables web-enhanced services to be provided to legacy near-field communication (NFC) systems. The data switch receives IP packets from a legacy network and identifies select IP packets that contain NFC data indicating a reader ID of an NFC reader and a tag ID of an NFC tag in communication with the NFC reader. The switch further extracts the NFC data from the select IP packets and inserts the NFC data into a request message that is transmitted to a web application server that provides the web-enhanced services based on the NFC data.