A braking force control apparatus for a vehicle is provided with a brake device that brakes a rotation of a drive wheel of a vehicle equipped with a continuously variable transmission and adjusts a magnitude of a braking force acting upon the drive wheel on the basis of a brake depression amount. The braking force control apparatus includes a controller that is configured to set an upper limit value of the braking force of the brake device when a restriction condition that is a condition, at which an excessively large torque input state occurs, has been estimated to be established, the excessively large torque input state being a state in which a reduced speed of the drive wheel based on the braking force is larger than an allowable limit speed.