Invention Grant
- Patent Title: Advertising that is relevant to a person
- Patent Title (中): 与某人有关的广告
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Application No.: US13349673Application Date: 2012-01-13
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Publication No.: US08280771B2Publication Date: 2012-10-02
- Inventor: Gregory L. Hendrickson , James T. Reichert , Jonathan C. Cluts , Pamela J. Heath , Sven Pleyer , David W. Baumert , John P. Gallagher , Wistar D. Rinearson , Flora P. Goldthwaite
- Applicant: Gregory L. Hendrickson , James T. Reichert , Jonathan C. Cluts , Pamela J. Heath , Sven Pleyer , David W. Baumert , John P. Gallagher , Wistar D. Rinearson , Flora P. Goldthwaite
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Main IPC: G06K9/00
- IPC: G06K9/00 ; G06F3/00 ; G06F17/60
Abstract:
A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer's display system, which dynamically synthesizes the advertisement and provides it to the display.
Public/Granted literature
- US20120116888A1 Advertising that is Relevant to a Person Public/Granted day:2012-05-10
Information query
