The present invention relates to a system for capturing a business context of a user's interaction with a website. The system has a web server containing web pages and a web log. A web log filter extracts data from the web log associated with the address associated with the business context. A data analysis creation tool is in communication with a shared configuration table in the enterprise data warehouse, wherein the data analysis creation tool has executable instructions for creating a logical data model for mapping the extracted data to the enterprise data warehouse. A method for the same is also provided.